About me

I am Joline Carlijn Frens. I and born in Utrecht, the Netherlands and study at Eindhoven University of Technology. Here, I am doing a Bachelor Industrial Design with a minor Sustainable Innovation.


My vision for the world is to live in a less consumerist society. Western people couple their wealth to the number of things that can buy. Producing all these things disrupts the way the earth functions.

Finding the role of me as a designer in this worldview was quite a challenge. On the one hand, I want people to buy less. On the other hand, I want to design products for people. I believe a designer can still exist in such a world. The products I will design need to create awareness of the global problems. Furthermore, I believe I should design products in a way that the
materials can be reused. Finally, I could design things that replace unsustainable options.